Built to last - a relationship of trust
In the beginning, the challenge was to bring the relationship between Ford Caminhões and the fleet owners closer together to show all the details of the creation of the trucks. We developed Built to Last - a relationship of trust, in which we planned a different strategy from the personalized invitation - a 360º video, to the internal communication at the factory-programmed with Beacons®, to locate and transmit exclusive content on tablets distributed on the day of the event.
User interface design: Leo Melo
